Boots will also be encouraging women to be breast aware and will have breast health and breast cancer information leaflets in store. All the money that the Boots and other Pink Partners donate to the Irish Cancer Society will go towards the Society’s Action Breast Cancer programme which provides breast cancer information and support services to thousands of women across Ireland each year. Each of the Pink Partners is contributing something unique to Breast Cancer Awareness Month and the Irish Cancer Society. Curves will be asking every new member who signs up in October to donate a minimum of €25 as a joining fee and the full amount will donated to the Irish Cancer Society’s Action Breast Cancer programme.
Speaking at the Launch of the Pink Partners, Emma Barrett, Corporate Partnerships Manager, Irish Cancer Society, said, “The Irish Cancer Society relies almost entirely on public donations, receiving less than 5% of income from government funds, the support of organizations like the Pink Partners to fund our services is vital. Breast cancer touches almost everyone in this country so getting out there and ‘buying pink’ when you can is a great way to support the Irish Cancer Society and help fund some of the services provided for women living with breast cancer in Ireland.”
For more information on the Breast Cancer Awareness Month and the Pink Partners, please see www.cancer.ie.