Friday, 18 May 2012

Don't go mad go Miinto - Ireland's new fashion website

Description: cid:6305B29D-8FEA-4DD2-8875-45A4172AD827 brings together all of your favourite independent fashion boutiques so you can shop for your favourite brands, from your favourite shops, online at any time! 
Their mission is to give consumers 24/7 access to their favourite brands, from their favourite fashion boutiques, across the whole Island of Ireland.
Sounds like a plan if you ask me! ;)

I was so excited to attend the Miinto Launch last week in The Lost Society in Dublin for a glamorous night where a mutual love of fashion and supporting Irish Boutiques was on the menu. Miinto, a new Irish online fashion retail company is going viral on the internet as the scrum for the latest attire for this season begins....

My outfit for the snazzy Miinto Launch Party

Managing Director James Galvin, also the mind behind explained 'Miinto' is a very exciting business venture as High Street retail sales are down in Ireland by over 30% since 2008, this company aims to help boutiques to showcase what they have aswell as a convenient delivery service. He implored the significance of and the how it is supporting Irish businesses.

You can sort out your styling while sitting pretty at home! What more could a lady or gentleman desire? I love the fact that the element is unisex. For men and women who are on-the-go it really takes the stress out of shopping. Sarah Faulkner of PR and Marketing for and Nicole Ellis Operations Manager were both professional and informative on the night (aswell as uber stylish) as they explained all the gorgeous brands now available on the website and both the practicality and convenience of shopping online.

Sarah Faulkner, myself & Nicole Ellis

'Off the Rails' RTE TV personality Brendan Courtney was in attendance aswell as the miinto in- house models Gary Talbot and Esmé Mansergh-Wallace who were among the chic party guests. The stunning Rozanna Purcell gave a helping hand earlier in the day to help launch

Gary Talbot, Rozanna Purcell & Esmé Mansergh-Wallace

Irish fashion boutiques such as Indigo & Cloth, Sirona Boutique, Diffney, Lara’s Fashion Boutique and Blush Boutique are now on board. The Miinto Group currently operates in seven countries with over 9,000 boutiques and 1,000 brands. It plans to continue its international expansion. How exciting for all those fashionistas out there! All in all I had a great time and left feeling style inspired. Check out miinto you won't be disappointed.

Aswell as going to 

You can contact the team on:

No comments:

Post a Comment